By: Dee Buteland
When you have to think of a top domain name to go with your current business, or because you are setting up a new business you may need advice about how to go about it.
First, you will have to accept that the top generic names – the 'beachfront properties' of the web – are all already acquired by someone else. Surprisingly, it is the case that every dictionary word hasalready been taken. The reason for that is more and more internet users have become clever enough to simply type a likely name into the address field of their browser. As an example, a surfer looking for information about coffee, or wishing to get coffee online would just put coffee.com into the address field. This gives an acceptable result, and is quicker than using any search engine. The owners of the site, of course, get free and massive traffic to their websites.
Such generic names – like paints.com, forms.com, and so on may be open to approaches by their owners, but be prepared to spend a fortune to get them. I assume you are not in this marketplace, which is ridiculously overpriced, but wish to buy a new, relevant name, which fits with your enterprise or theme for your new web site.
Doing it this way, there are many clever options available. Too look at them, I'll use an example. My theme for the new internet site I want to create is collectibles. I do a fast check, and discover that all the three or four letter suffixes for the word collectibles itself are gone - .com, .net, info and so on.
One option is to add a good adjective, and so create a two-word name. Things like fine-collectibles.com, discount-collectibles or golden-collectibles.com may be appropriate for your site, and still give users a good indication of what your web site is about. Using tools like keyworddiscovery you can type in your keyword and actually discover what search phrases searchers are using when searching.
Performing a search, words like antiques, vintage, gifts and so on are popular words easy to combine with 'collectibles', obviously if they respect the subject of the new web site. Even MyCollectibles has a ring to it (think of myspace.com).
Sometimes, this process of checking what searchers want will actually reveal a good idea for the theme of your new site.
On the other hand, if your business or idea has a geographical element, you can combine that with the theme of your site – mytown-collectibles, discount-mystate-collectibles or similar.
You can also consider the option is adding a single letter prefix. In my case, this would give me iCollectibles or eCollectibles, or the hyphenated forms, as a good set to consider. You could also use a given name in combination with the focusof your projected website, depending on how personal you would allow your enterprise to be – jacks-collectibles.com.
Another, and completely different option is to buy a domain name with no meaning, and spend some time and money on its branding. Words like yahoo, digg and ebay are examples of this. It’s hard to believe, but these were formerly words missing from any dictionary. Wouldn’t you like to own those domains today?
To read more about getting your domain, and how to profit from domains, read my page about domain names.
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