If you are trying to build an Internet business you probably have the idea from information you have read that goes something like this; to be successful you find a program you like, do some advertising and wait for the money to role in. Sounds pretty simple doesn’t it?
Even with good programs here is the harsh reality; if this is the approach you are planning to use to make money on the Net you are setting yourself up for a major disappointment.
You may be familiar with the football expression “three downs and out” – the team has 3 plays, does not make a first down and they have to punt; their offense is out. I call this similar situation in Internet marketing “30 and out”.
In this instance a person tries a program for 30 days, which may be a stretch. If they do not achieve their expected success during this time they either; quit and try another program they think will be the magic bullet they are hoping for or they give up trying to make money on the Internet altogether.
Either situation is not good for those who have a sincere desire and need to build an Internet business. Yes, “30 and out” is an all too common occurrence when trying to build an Internet business.
If you do any reading about achieving success, you will discover there are actually two factors, not one, required for success. The problem is that most people only think in terms of the program, or the “how” to make money. This is what the programs focus on. They completely miss the “mental” ingredient for success which is why failure rates, not success rates are so high. I call this “mental ingredient” your Heart’s Desire.
Here is why it is so critical to know what your Heart’s Desire is. Regardless of the program you use, I will guarantee you will encounter obstacles to your success, some of which may seem insurmountable at the time. The difference between throwing in the towel and triumphing against all odds will be your Heart’s Desire.
Knowing your Heart’s Desire is more important than the program because if a person’s desire is strong enough they will overcome any obstacle to reach their financial goals.
Your Heart’s Desire is what is going to prevent you from falling victim to the “30 and out” syndrome experienced by over 90% of those trying to build an Internet business and will power you to success.
The exciting news is that adding your Heart’s Desire to your success arsenal is easy to do and just takes some time, a pen or pencil and some paper! Here is a short version of how to identify your Heart’s Desire.
Step 1 is to spend some time thinking about the reasons you want or need to make money. List all of the reasons you can think of on a sheet of paper. Don’t evaluate any of them at this time – just list everything that comes to your mind. From your long list of reasons to make money you want to identify the one that is your Heart’s Desire.
For Step 2, start at the beginning of your list and think about each reason. If it does not evoke a strong emotion either out of desire or fear, cross it off the list. When you come across a reason that creates a strong reaction deep down inside of you, keep it on your list. At the end of this exercise you will probably find most of the reasons to make money are crossed off your list but a few “diamonds in the rough” should be peering up at you.
Transfer the diamonds in the rough to a clean sheet of paper. My guess is this will be a pretty small number of potential diamonds.
Now in Step 3 think about each of the remaining reasons on your list one at a time. Which one causes the strongest reaction either out of fear or desire? Whatever is motivating you to make money, the key is to identify the most powerful motivator possible that will drive you to take action and power you through any obstacles to achieve success.
You will know in your heart the reason why you MUST make money as you think about them. Your reason will be unique to you. I cannot make that decision for you. What is absolutely critical to your success however is that you identify what that desire is.
Write it down in a notebook and focus on it often when you need some motivation. When you think you are getting ready to “30 and out”, think back to your Heart’s Desire. If it is your true Heart’s Desire, the ability to rejuvenate your energy and overcome the obstacle you are faced with is truly awesome!
Mark wrote the book "The Biblical Guide to Internet Riches" (http://www.successhisway.com/BiblicalGuide.htm)to offer an alternative way to Internet success using a Bible based success philosophy. He also writes a bi-weekly e-zine: Success His Way Journal (http://www.successhisway.com/SHWJ.htm)to provide ongoing motivation and guidance. He can be reached at: mark@successhisway.com.
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